Hi, I'm Joti!

Connecting with people and their stories. Making stuff with my hands. Building meaningful relationships. Those are some of the things that light me up and I’m so grateful to have a job that allows me to do them all.

Social media has allowed me to cultivate an incredible community where I’ve been able to share my love for creating, all the while working with brands to help pass their message along in a way that’s authentic to me. 

I was born and raised in Vancouver, B.C. as a daughter of immigrants from India. I studied linguistics, geography, and Spanish in my undergrad then met my husband and moved across the country to rural Ontario where we farm asparagus, bell peppers and onions. We’ve got two (almost three!) babes who keep us on our toes and a handful of chickens roaming around in our backyard. Spending the spring and summer months in my garden is one of my favourite pastimes and I often dream about adding more animals to our homestead one day. 

I picked up stitching as a form of therapy while working a pretty demanding and stressful job, and it wasn’t long before it became my fulltime gig. I am entirely self taught and my passion for needlepoint has evolved through the years. I went from simple embroidery to felting, and enjoy making custom pieces for customers all throughout the world.

Some random things about me:

Believe it or not I actually prefer tea over coffee (Indian chai time!)

Definitely a night owl over an early bird (although having little children kind of forces you to be both.)

I love fashion but somehow don’t love shopping for clothes! It’s got to be one of my least favourite things to do. 

The kitchen is my happy place, but if I had to choose one over the other I’d say baking over cooking any day!

I eat asparagus every single day during our local harvest season. 

Toast is such an underrated delicacy. Especially when it’s fresh sourdough.

I prefer listening to podcasts over music while I stitch. Or trash TV. I am who I am.


Thanks for being here!

Joti, xo